# Copywrite — Cold Email Module

Read by SKILL.md after Phase 0 and Phase 1 are complete. The research brief, client context, and principles are already loaded.

---

**Output: Full 4-email sequence (intro + 2 follow-ups + breakup)**

## Step D.1 — Build the prospect profile

From the ICP files and `--icp` flag, define:
- Their job title and company type
- Their #1 pain relevant to this offer
- What they have probably already tried (and why it failed)
- What trigger or signal makes this outreach timely (job posting, funding, new hire, content they published, etc.)

If `--trigger` is not specified, use a generic relevance signal based on their role.

## Step D.2 — Write Email 1: Intro

Rules:
- Subject line: 4-7 words, all lowercase, reads like a personal email, references their specific context
- First sentence: must reference something specific to THEM (company name, role detail, recent action, trigger)
- Para 2: name the exact pain for people in their role — establish relevance, NOT your product
- Para 3: one-sentence proof (result, client name if possible, mechanism)
- CTA: ONE micro-commitment question only — "Would it make sense to chat for 15 minutes?" Never "click this link" or "check out our website"
- P.S.: optional — adds one proof point or handles the most common objection
- Length: max 150 words total
- Format: plain text only — no HTML, no bold, no bullet points, no images

```
Subject: [4-7 words, lowercase]

Hi [First Name],

[Sentence 1: specific to them — company, role, trigger]

[Para 2: 2-3 sentences naming their pain with specificity]

[Para 3: 1 sentence proof — result + mechanism]

[CTA: one question]

[Your name]

P.S. [Optional: one proof point or objection handle — 1 sentence]
```

## Step D.3 — Write Email 2: Follow-up 1 (send day 4)

Rules:
- Do NOT repeat the Email 1 pitch
- Reference Email 1 briefly ("Sent you a note a few days ago about...")
- Approach from a DIFFERENT angle (if Email 1 used fear/pain, use outcome/identity here)
- Add a new proof element not mentioned in Email 1
- Same micro-commitment CTA format
- Max 100 words

## Step D.4 — Write Email 3: Follow-up 2 (send day 9)

Rules:
- Short — max 75 words
- Provide a concrete, relevant resource (a case study, a specific insight, a surprising stat relevant to their role)
- This email gives first, does not ask
- End with a soft CTA: "Happy to walk you through how we did this if useful."

## Step D.5 — Write Email 4: Breakup (send day 14)

Rules:
- Max 50 words
- Explicitly says "Last email from me on this"
- Includes one final, low-friction value signal
- Leaves the door open without being desperate
- Tone: matter-of-fact, no emotional manipulation

## Step D.6 — Output format

```
## Cold Email Sequence — [Client] → [ICP] — [Trigger Type]

---
EMAIL 1 — Intro
Subject: [subject line]
Preview: [first 40 chars of body]

[Email body]

---
EMAIL 2 — Follow-up 1 (send day 4)
Subject: [subject line]

[Email body]

---
EMAIL 3 — Follow-up 2 (send day 9)
Subject: [subject line]

[Email body]

---
EMAIL 4 — Breakup (send day 14)
Subject: [subject line]

[Email body]

---
Notes:
• Emotional driver: [fear / desire / identity]
• Hook type Email 1: [type]
• Hook type Email 2: [different type]
• Trigger used: [trigger type]
• Language: [language]
• Avg words per email: [count]
```